Licensing agency is on board to bring the brand to new regions.
As the brand’s agent, Lawless will further promote and market the brand as well as “the allure of Las Vegas” in order to establish the brand on an international basis. It will also build on the brand’s existing merchandise collections–which includes categories such as apparel, phone accessories, golf accessories, games, mugs, shot glasses and more–with new worldwide partners and direct-to-retail opportunities.
“We are excited to work with Lawless Entertainment not only because of their professional expertise and successful experience in the licensing industry, but because they also have a complete understanding of our international audience and our company’s global vision,” says Alex Nicole, brand ambassador, I Love Las Vegas.
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