Kura Sushi Revisits ‘Demon Slayer’ Collaboration

Collectible keychains, zipper pulls and badges will debut on April 1.

License Global, Content Editor

March 29, 2023

1 Min Read
“Demon Slayer: Kimetsu no Yaiba” photo towel.
“Demon Slayer: Kimetsu no Yaiba” photo towel.Kura Sushi

Kura Sushi is again partnering with the anime series, “Demon Slayer: Kimetsu no Yaiba,” for a new limited-time Bikkura Pon collaboration. This collaboration will be available exclusively at Kura Revolving Sushi Bar U.S. restaurants April 1 through May 31 or until supplies last. The new Demon Slayer x Kura Sushi Bikkura Pon prize collection includes three zipper accessories, four acrylic stand keychains and three can badges.

“After the excitement and success generated by our first ‘Demon Slayer: Kimetsu no Yaiba’ partnership last year, we knew guests would crave another Bikkura Pon prize collection that highlights the manga series’ characters in a new way,” says Sally Kurosaki, promotions and licensing Manager, Kura Sushi USA. “Kura is proud to align with popular Japanese culture tastemakers to create strategic brand partnerships that introduce our fresh, authentic sushi to new audiences and surprise and delight our guests with consistently new, enticing Bikkura Pon prizes.” 

All prizes in the "Demon Slayer: Kimetsu no Yaiba" colection.

The limited-time collectibles are dispensed from Kura Sushi USA’s proprietary Bikkura Pon Prize System, an integral part of the brand’s dining experience. The system, located at every table in the restaurant, includes a prize machine, touch panel and plate disposal slot. Connected via sensors, the touch panel registers the number of plates dispensed into the plate disposal slot. For every 15 plates inserted, a Demon Slayer x Kura Sushi Bikkura Pon prize is automatically distributed from the prize machine for guests to enjoy and take home.  

Related:Kura Sushi Unveils ‘My Hero Academia’ Collaboration

The Demon Slayer: Kimetsu no Yaiba collaboration also includes two merchandise giveaways.  

Read more about:

Kura SushiNorth America

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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