New program will enable licensees, manufactures and retailers to provide ongoing support for BLE’s official charity.
U.K.-based KidsOut has partnered with OpSec Security, a company focused on protecting, authenticating and enhancing brands, to launch a new cause related licensing program for the charity.
Edutainment Licensing, KidsOut’s U.K. licensing agent, brokered the deal.
As part of the partnership, OpSec will produce a holographic KidsOut sticker for the program that licensees, manufacturers and retailers can apply to their products to provide ongoing support for the charity.
According to Edutainment Licensing, the stickers can be supplied and applied in Asia or in the U.K. Additionally, the sticker program will allow for donations to be made without a licensing agreement or a minimum guarantee.
KidsOut is the official charity of Brand Licensing Europe 2016. The charity is a non-profit that helps transform the lives of disadvantaged children and young people in the U.K. by providing fun opportunities and positive experiences to enhance their wellbeing and outlook for a happier future.
KidsOut’s cause related licensed sticker program will launch at Brand Licensing Europe, Oct. 11-13.