Level Brands’ brand management unit will aim to expand and enhance the wedding planner’s lifestyle brand through product licensing and entertainment ventures.
NORTH AMERICA–Celebrity wedding planner David Tutera has appointed Level Brands, a licensing company supported by Kathy Ireland Worldwide, to provide advisory services and manage licensing activities for his brand under its Encore Endeavor One (EE1) division.
Through the terms of the agreement, EE1 will be responsible for strategic advisory services, brand management, global product licensing and licensing-related entertainment ventures for Tutera.
“It is very exciting to welcome the extraordinary design, wedding, event, media and entertainment expert, David Tutera, to our expanding EE1 brand management portfolio,” says Martin Sumichrast, president and chief executive officer, Level Brands. “Our team looks forward to developing and managing licensing programs that will further expand their reach.”
The representation agreement also comes on the heels of Level Brands’ plans to go public, as well as its recent appointment to represent the Damiva brand.
“From the moment I met Kathy Ireland, I knew immediately there was something important we would do together. I am honored and excited about what lies ahead as this strategic partnership between the David Tutera brand and EE1 and the Kathy Ireland Worldwide team begins,” says Tutera. “Kathy is a brilliant, successful woman, but more importantly a person of dignity and kindness which is what the David Tutera brand stands for. I am eager to work hard, allowing the DT Brand to expand as I continue to develop and provide a lifestyle that inspires everyone to ‘celebrate their lives every day!’”
