April 6, 2018
The licensing agent has also signed on to represent Harry & David, The Popcorn Factory, Wolferman’s, Cheryl’s and more.
Through the agreement, JLG will create a strategic merchandising and licensing program for each of the key 1-800-Flower brands including Harry & David (gourmet fruit and items), The Popcorn Factory (popcorn and specialty treats), Cheryl’s (cookies and baked gifts), Wolferman’s (English muffins and breakfast treats), Moose Munch (gourmet popcorn) and 1-800 Flowers.
In addition to lifestyle product extensions, the licensing agency will also aim to secure branded food extensions for Harry & David, Cheryl’s and Wolferman’s, as well as gardening and floral category extensions for 1-800 Flowers.
“We are excited to partner with 1-800-flowers in extending its portfolio of premium brands,” says Debra Joester, president and chief executive officer, JLG. “Each brand offers a unique history of product innovation,
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