The licensing agent has also signed on to represent Harry & David, The Popcorn Factory, Wolferman’s, Cheryl’s and more.
NORTH AMERICA–1-800-Flowers.com, a floral and gourmet foods gift retailer and distributor, has appointed The Joester Loria Group to serve as its exclusive licensing agent in the U.S. and Canada.
Through the agreement, JLG will create a strategic merchandising and licensing program for each of the key 1-800-Flower brands including Harry & David (gourmet fruit and items), The Popcorn Factory (popcorn and specialty treats), Cheryl’s (cookies and baked gifts), Wolferman’s (English muffins and breakfast treats), Moose Munch (gourmet popcorn) and 1-800 Flowers.
In addition to lifestyle product extensions, the licensing agency will also aim to secure branded food extensions for Harry & David, Cheryl’s and Wolferman’s, as well as gardening and floral category extensions for 1-800 Flowers.
“We are excited to partner with 1-800-flowers in extending its portfolio of premium brands,” says Debra Joester, president and chief executive officer, JLG. “Each brand offers a unique history of product innovation, consumer awareness and premium positioning, and provides the platform for quality food extensions and lifestyle products.”