JELC Takes on Crimestoppers


JELC has signed on to represent the U.K. charity Crimestoppers, which helps the police solve crimes.

With 85 percent brand awareness among the general public in the U.K., JELC plans to leverage the charity’s reputation for community protection with a slate of safety and security products.

“We are on the side of the public and the communities in which they live. Licensing is a major opportunity to communicate this aspiration and enhance the revenue stream that allows us to work with the public to make communities safer. JELC is an ideal partner to help us pursue and build on this strategy,” says Rodger Holden, director of business development, Crimestoppers.

Among the products being considered for extensions are alarms, locks, padlocks, wheel clamps, timers for lighting, personal safes, apps, sprays and insurance.

“As a charitable organization with a strong reputation in crime prevention, Crimestoppers has a lot to offer the security products market,” says Jane Evans, director, JELC. “A clear, focused licensing strategy can raise both awareness and funds as well as boosting sales for licensing partners working with the Crimestoppers brand.”

JELC will be showcasing Crimestoppers alongside its other clients at Brand Licensing Europe, Oct. 15-17 in London.