JCB Plans Kids’ Eyewear

JCB and Specsavers have joined forces once again to launch an exclusive range of branded kids’ eyewear.

Under the terms of the agreement, Specsavers has released six different JCB-branded frames in all of its locations throughout the U.K. and Ireland.

To support the launch, Specsavers will also roll out a marketing campaign that includes national and local media advertising, printed promotional material and in-store merchandising with window displays and FSDU’s. It will also include digital and social media activity.

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