JCB Launches Partyware Line

JCB Kids and Amscan have signed a multi-year deal for a complete range of My First JCB-branded partyware inspired by the European construction brand and targeted to preschoolers.

The range will include cups, plates, napkins, party invites, balloons, decorations and party favors featuring My First JCB and the Joey JCB character.

The My First JCB party line will be available later this month at Tesco, with roll out to other retail outlets beginning in spring 2014.