JCB Builds New Family Attractions

Easter signaled the launch of the first-ever Irish JCB Young Drivers Zone at Junction One International Shopping Outlet in Antrim, Northern Ireland. The zone features 50 ride-on JCB vehicles for 2- to 8-year-olds with a specially designed 6,000-square-foot track.

JCB Kids has also partnered with the National Forest Adventure Farm Park in the Midlands (Ireland) to create a 10-acre JCB Maize Maze that will be open from July 11 to Sept. 6. The maze features three miles of pathways, bridges and viewing towers centered around a massive JCB Excavator. Throughout the summer, the Midlands park will also feature JCB-themed activities and is developing a new, permanent JCB Big Dig Zone. 

Finally, the Ice Cream Factory (formerly the Cheshire Ice Cream Farm) will be opening a new Scoop attraction that will

Additionally, JCB is continuing its themed partnerships with the four Diggerland theme parks based around the U.K.

“2015 was always going to be a big year for JCB," says Sam Johnson, senior licensing manager, JCB Consumer Products. "We celebrate our official 70th birthday on Oct. 23 and I am thrilled that, through these partnerships, we are giving children and their families more opportunities to engage with the JCB Kids brand at popular locations throughout the U.K.”