IWM Appoints North American Agent

Imperial War Museums has tapped Spotlight Licensing and Brand Management to manage its licensing program in the North American market.

April 6, 2018

U.K. museum will extend its presence in the U.S. and Canada with the help of Spotlight Licensing.

Spotlight will now use IWM’s extensive collection of art, films, photographs, posters, sound recordings and more to develop new consumer products for the U.S. and Canada.

“Spotlight Licensing is excited to be working with Imperial War Museums to finally make the images, objects and other assets in the IWM collection available for licensing to companies in the U.S. and Canada,” says Carole Postal, president, Spotlight Licensing. “IWM’s collection is a treasure trove of authentic military ships, aircraft, vehicles and equipment along with wartime posters, photographs, correspondence, and so much more!”

IWM comprises of five museums dedicated to helping future generations understand the causes, course and consequences of war by sharing the personal stories of those who served or lived through war and conflict. It’s extensive collection–which includes more than

12 million items ranging from tanks to teacups–spans the history of modern war and “wartime experience” from World War I, when the museum was established.

“Licensed products are a great way for Imperial War Museums to engage and remain relevant to audiences far beyond the physical bounds of our museums,” says David Fenton, head, retail and admissions, IWM. “We are looking forward to providing interested licensees with the access, expertise and authentic assets to inspire products reflecting the amazing spirit, resilience, creativity, and innovation of people in the face of wartime adversity.”

Spotlight Licensing will feature Imperial War Museums at Licensing Expo, May 23-25, in Las Vegas, Nev.