The television series "Schitt's Creek" has a raft of new partners across various categories, including stationery, softlines, homeware and publishing. 

New partners include Silver Buffalo for a range of "Schitt's Creek"-themed gifts, Zak for an extension in the drinkware and tableware categories in North America and Con*Quest Journal for high-end stationery items.  

ITV Studios has built a licensing program around "Schitt's Creek" in key categories. Collaborations include a behind-the-scenes coffee table book about the making of the show from Black Dog; fashion T-shirts and loungewear sets, gifts, drinkware from Isaac Morris/Culture Fly; sleepwear and socks from Centric Brands; notepads, day planners and stationery sets from Innovative Designs; homeware, blankets and cushions from Jay Franco and Rose family Pop! figurines and retailer-exclusive versions from Funko. An official webstore with collections based around the show by Hi-Line; Christmas ornaments, giftable figurines, greeting cards and gifts by Hallmark; plus games by Playmonster, USAOpoly, Mattel, What Do You Meme and Aquarius.