IQ Society Focuses on IP

American Mensa, the U.S. branch of the international society that comprises people whose IQ is in the top 2 percent of the population, has appointed Perpetual Licensing as its exclusive agent.

Perpetual will partner with the American Mensa team to develop a strategic brand licensing program with extensions that reinforce Mensa’s position in promoting intellectual development.

“American Mensa members and consumers are looking for retail products that test their mental acuity and challenge their intellectual curiosity,” says John McGill, National Marketing Director, American Mensa. “We are excited to work with Perpetual to create a licensing program that brings these types of products to the marketplace under the Mensa name.”

Product categories will include games, puzzles and brain teasers, mobile apps, publishing, extensions to Mensa’s existing calendar lines and more.

“We are excited to be working with American Mensa and assisting them in their efforts to expand the brand, increase membership and provide consumers with fun and mentally stimulating products,” said Todd Lustgarten, vice president of business development, Perpetual Licensing.