Multi-year agreement will build on the Caesars’ brand iconic history and continued evolution.
Caesars Entertainment has tapped IMG to serve as the worldwide licensing agent for its host of brands.
Under the terms of the multi-year agreement, IMG will work to secure partners in categories such as home goods, apparel, footwear, wine and spirits, fragrance, beauty products, fashion accessories, travel goods and recreational gaming-themed products across a variety of distribution channels and price points.
“We are truly excited and honored to represent Caesars Entertainment,” says Gary Krakower, vice president, IMG Licensing. “We look forward to building a robust global licensing program around Caesars’ storied history and stature, as well as its iconic brands including Caesars Palace and Flamingo Hotel and Casino.”
Caesars Entertainment is a global leader in gaming and hospitality and operates resorts and casinos on three continents, including brands such as Harrah’s, Caesars and Horshoe, as well as the London Clubs International family of casinos.
“Caesars is an iconic global brand loved by millions of consumers,” says Penny Truttman, vice president, brand alliances, Caesars Entertainment. “IMG offers us the opportunity to expand our product portfolio and reach our consumers in a new and exciting way, while also developing a best-in-class licensing program.”
IMG will also be present at Licensing Expo, May 23-25, at Booth #G114.