IMG Licensing is continuing their representation of the Goodyear brand, with a multi-year agreement featuring new licensed products in international markets and expanded lines in the U.S.

Under the extended partnership, IMG is planning to bring a Goodyear apparel, footwear and accessories line to the U.S. for the first time, as well as build on the current roster of more than 40 Goodyear licensees across Europe, Asia and Latin America.

A division of IMG Worldwide, IMG Licensing has worked with Goodyear since 2009 and extended the brand into various categories across Europe, Asia and South America, including car accessories, tools, work wear and safety footwear.

IMG has built upon the brand’s core elements, such as durability and traction, with a line of technical outdoor clothing and footwear lines.

“Goodyear is one of the most instantly recognizable brands in the world and one that evokes clear and powerful attributes that are highly relevant to a wide range of products,” says Fabrice Faurie, vice president, IMG Licensing. “We are delighted to extend our relationship and we look forward to working with Goodyear in developing the brand even further.”