Licensing agent is on board to further extend St. John’s Red Storm with best-in-class partners, retail marketing campaigns and more.

St. John’s University has appointed IMG College Licensing to manage its domestic trademark licensing program.

Under the terms of the agreement, St. John’s will receive access to IMG College Licensing’s brand protection, management and development services. Meanwhile, IMG College will work with the university to leverage best-in-class licensees, tap into key retailers, provide access to exclusive retail intelligence and consumer insights as well as develop customizable national and regional retail marketing campaigns for the Red Storm brand.

The appointment will also coincide with the multimedia rights contract between St. John’s and IMG, which runs through 2026.

“We are proud to work with a well-known and respected brand like St. John’s to elevate its licensing program and provide opportunities that only IMG College Licensing can offer,” says Cory Moss, senior vice president and managing director, IMG College Licensing. “St. John’s has an incredible history as an institution and athletic program, and we look forward to maximizing the presence of the Red Storm brand at retail and with top licensees.”