March 8, 2023
has revealed a sports licensing partnership with the release of its Collegiate Series of Playmate coolers. The cooler brand has partnered with 13 of the top U.S. universities on team-branded, campus-friendly Playmate Elite coolers.
“Our coolers have been vital among athletes and fans for decades, so it endlessly excites us to expand our sports partnership portfolio with 13 fan-favorite university teams,” says Adrienne Berkes, vice president, marketing, Igloo. “Our school-branded Collegiate Series of Playmate coolers is the first release within the new collection and perfect for anyone who loves to rep their college pride with chilled refreshments in hand.”
Igloo designed the collection by incorporating custom college team-inspired artwork, including school colors and marks across the front and back panels of the Playmate cooler’s tent top using a durable in-mold label and a base in a corresponding color.
The 13 college brands included in Igloo’s officially licensed coolers range
Auburn University
Louisiana State University
Michigan State University
Texas A&M University
The University of Alabama
The University of Oklahoma
University of Florida
University of Georgia
University of Michigan
University of Southern California
University of Tennessee
University of Texas
Earlier this month Jon Sinko, vice president, partnerships and licensing, Igloo, highlighted
Igloo’s growth in the licensing industry
, its most successful collaborations and its upcoming projects, in
March’s issue of License Global
.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
