Igloo Announces Collegiate Cooler Series Sports Partnership

Igloo has revealed a sports licensing partnership with the release of its Collegiate Series of Playmate coolers. The cooler brand has partnered with 13 of the top U.S. universities on team-branded, campus-friendly Playmate Elite coolers.

“Our coolers have been vital among athletes and fans for decades, so it endlessly excites us to expand our sports partnership portfolio with 13 fan-favorite university teams,” says Adrienne Berkes, vice president, marketing, Igloo. “Our school-branded Collegiate Series of Playmate coolers is the first release within the new collection and perfect for anyone who loves to rep their college pride with chilled refreshments in hand.”  

Igloo designed the collection by incorporating custom college team-inspired artwork, including school colors and marks across the front and back panels of the Playmate cooler’s tent top using a durable in-mold label and a base in a corresponding color.  

The 13 college brands included in Igloo’s officially licensed coolers range are:  

Auburn University 

Louisiana State University 

Michigan State University 

Texas A&M University 

The Ohio State University 

The University of Alabama 

The University of Oklahoma 

University of Florida 

University of Georgia 

University of Michigan 

University of Southern California 

Related:How Igloo is Making Coolers, Cooler

University of Tennessee 

University of Texas 

Earlier this month Jon Sinko, vice president, partnerships and licensing, Igloo, highlighted Igloo’s growth in the licensing industry, its most successful collaborations and its upcoming projects, in March’s issue of License Global.