Help for Heroes Secures New Partners



Corincraft, Otter House, Carousel Calendars and more will continue to create merchandise for the veteran charity.

U.K.-based charity Help for Heroes has signed five licensing partners to develop new products across categories such as stationery, fragrances, greeting cards and more.

First, Corincraft partnered with five Help for Heroes beneficiaries to create a new fragrance, called Help for Heroes Xtreme, to help raise funds for the charity.

Otter House has signed on to launch a branded stationery and gift range that includes notebooks, pens, address books, magnets, key rings and ceramics.

Meanwhile, Carousel Calendars has extended its partnership with the charity to continue to sell Help for Heroes-branded calendars and diaries.

Noel Tatt Group has also renewed its partnership for greeting cards.

Finally, Bianca has developed a Help for Heroes-endorsed bedding range, which is slated to launch in the coming months.

“We’re delighted that these major brands are highlighting their successful partnerships with Help for Heroes,” says Marcus O’Shea, head, brand partnerships, Help for Heroes. “Giftware and homeware are major parts of our diverse licensing program, which directly contributes to help rebuild lives. We look forward to attending shows and meeting prospective licensees to discuss ideas for future projects.”