Hallmark Names Earthbound to Spearhead Products Expansion

Earthbound appointed to steer global brand towards new product offerings and programs.
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License Global

November 17, 2022

Hallmark and Earthbound logos.
Hallmark and Earthbound logos.Earthbound


, a product design, licensing and brand growth company, has announced that they have been chosen as the exclusive licensing and brand extension agency for Hallmark.

In addition to greeting cards,


produces ornaments, gift wrap and a range of home décor and gift products. Hallmark will be expanding these licensed product offerings by tapping into the industry experience and expertise of Earthbound Brands.

Earthbound has been chosen to helm Hallmark's expansion into a wide range of categories, including celebrations, seasonal décor, publishing, toys and games, experiential and more.

"We are a creative company at heart, crafting emotional products that people love from a brand they trust,” says Stacey Howe, vice president, global licensing and business development, Hallmark. “Earthbound understands our commitment to creativity and to offering emotionally relevant licensed products to our consumers and has a unique and creative approach that closely aligns with our needs.We are

more than excited to announce this partnership and build out our brand licensing portfolio of products with their talented and committed team!"

Beyond the hero Hallmark brand, the company will also leverage its other brands and properties in its portfolio for new opportunities with Earthbound's guidance - including its Shoebox, Signature and Hallmark Keepsake brands, Rainbow Brite and more.

"Hallmark is an amazing legacy brand that is completely synonymous with all things holiday, celebrations, relationships and meaningful milestones,” says Jeff Cohen, co-founder and chief executive officer, Earthbound. “While the brand has an incredibly strong foothold in its core categories, there is enormous potential to leverage their IP for extensions across multiple categories. We can't wait to build the business alongside the Hallmark team."

For more information and for licensing inquiries, please contact Jacob Cohen (

[email protected]


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