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Goodyear Revs Up New Extensions

Goodyear Revs Up New Extensions

Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG. 

Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.

The brand has expanded it vintage apparel range, added a new Goodyear Racing-themed line of fashions, and launched branded hand tools in India and car accessories in China and Hong Kong.

The latest collection of Goodyear vintage apparel was on display at the Panorama trade show in Berlin earlier this month. The brand's spring/summer 2016 line focuses on retro typography and racing-inspired imagery synonymous with Goodyear’s Americana style. Among the items included in the range are fleece, jerseys, t-shirts, sweatshirts, hoodies, shorts, trousers, denim jeans and jackets for both men and women.

Goodyear also recently expanded its apparel offerings to include a Goodyear Racing range of clothing, footwear and accessories from licensees Punch, EDF and H&C. The line takes inspiration from Goodyear's racing tradition and targets the motor sport enthusiast with a lifestyle range of racing-inspired shoes, watches, jackets, tops and technical fitness pieces. The Goodyear Racing range is already on shelves in Europe, Brazil, Central America and Mexico and will arrive in the U.S. for spring/summer 2016.

In a wholly different category, the brand has launched a range of hand tools with licensee Raman in India based on the Goodyear attributes of durability, innovation and reliability. At launch the range includes more than 120 Goodyear-branded tools, with September additions to the line set to target household tools.

Finally, Goodyear has extended its partnership with Shenzhen Intrabrands for car accessories in China. The current line is available via e-commerce sites Tmall and JD.com.

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