Tire brand boosts brand in Asia with performance footwear.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
Featuring outdoor, running and kids' styles, the line draws on the core Goodyear brand attributes of technical innovation, durability and weatherproof performance.
Arnor plans to complement the footwear line with a range of technical outdoor clothing line in the near future.
The Goodyear brand is represented for licensing by IMG.
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