The automotive accessory brand is bringing its denim collection to new markets.
Goodyear is continuing to expand its lifestyle program with the launch of its denim collection this month in Europe. The range will include durable and fashionable jeans, shorts and jackets.
The men’s collection will feature modern style paired with vintage design and include a range of light and dark colors that will be available in several fits; while the men’s jacket will combine a denim body with nylon sleeves and traditional leather branding.
The Goodyear denim collection is the latest in the brand’s lifestyle program, which also includes clothing, footwear and accessories, all at retail in Europe.