Sponsored By

good2grow Enters Food Category with Snackers Launch

Beverage brand expands into a new aisle with single-serve snack product with lids featuring characters like Spider-Man and Mickey Mouse.

License Global

February 6, 2023

1 Min Read
Four new Snackers options, featuring Spider-Man, Mickey Mouse, a T-Rex and Skye from "Paw Patrol."
Four new Snackers options, featuring Spider-Man, Mickey Mouse, a T-Rex and Skye from "Paw Patrol."good2grow

good2grow has announced the launch of Snackers, the company’s first entry into the food category. Like good2grow’s beverage portfolio, the new Snackers combine nutrition with licensed character collectible tops and wholesome ingredients. Snackers are available at select regional retailers including Meijer, GIANT and Stop & Shop, with national distribution slated for spring. 

Snackers are sold in 2-ounce, single-serve packages and feature baked oat and wheat crackers in two flavors, cinnamon and chocolate. Snackers are topped with re-closable and reusable lids featuring characters from Disney, Nickelodeon, Hasbro and more. 

“We’re proud to bring the best attributes parents and kids love about our beverages – kid-requested characters, convenient packaging and better-for-them ingredients – to our first product in the food category,” says Gunnar Olson, chief executive officer, good2grow. “Snackers represent an exciting new chapter and significant growth opportunity for our brand.” 

“good2grow is so much more than a food and beverage brand,” says Edzra Gibson, vice president, brand marketing. “Through our continued innovation in the industry with products like Snackers, and enhancements to the collectability platform, our team ensures that we are not only meeting the needs of consumers, but also creating an experience that makes them smile.” 

Related:Hunter Price Seals New ‘PAW Patrol’ Deal

Read more about:

DisneyPaw Patrol

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like