good2grow Enters Food Category with Snackers Launch

Beverage brand expands into a new aisle with single-serve snack product with lids featuring characters like Spider-Man and Mickey Mouse.

License Global

February 6, 2023

Four new Snackers options, featuring Spider-Man, Mickey Mouse, a T-Rex and Skye from "Paw Patrol."good2grow

good2grow has announced the launch of Snackers, the company’s first entry into the food category. Like good2grow’s beverage portfolio, the new Snackers combine nutrition with licensed character collectible tops and wholesome ingredients. Snackers are available at select regional retailers including Meijer, GIANT and Stop & Shop, with national distribution slated for spring.

Snackers are sold in 2-ounce, single-serve packages and feature baked oat and wheat crackers in two flavors, cinnamon and chocolate. Snackers are topped with re-closable and reusable lids featuring characters from

Disney

Nickelodeon

Hasbro

and more.

“We’re proud to bring the best attributes parents and kids love about our beverages – kid-requested characters, convenient packaging and better-for-them ingredients – to our first product in the food category,” says Gunnar Olson, chief executive officer, good2grow. “Snackers represent an exciting new chapter and significant growth opportunity for our brand.”

“good2grow

is so much more than a food and beverage brand,” says Edzra Gibson, vice president, brand marketing. “Through our continued innovation in the industry with products like Snackers, and enhancements to the collectability platform, our team ensures that we are not only meeting the needs of consumers, but also creating an experience that makes them smile.”