Oxford Limited, the licensor of the University of Oxford collegiate lifestyle brand, has appointed Global Icons to build its licensing program in North America.

Oxford is already represented by Global Icons across the U.K. and Europe, and will debut under Global Icons' U.S. management at Licensing Expo.

“Our partnership with Global Icons has proved successful across the U.K. and Europe, and we look forward to working with the U.S. team to target and interpret the Oxford brand for the home décor categories,” says Chris Evans, managing director, Oxford Limited.   

“The University of Oxford is widely recognized around the world, and we are honored to bring such an esteemed brand stateside,” says Jeff Lotman, chief executive officer, Global Icons. "There is a lot of opportunity for a brand with such a rich history.”