Sponsored By

Genius Brands Launches Consumer Products for ‘Bee and PuppyCat’

New slate of licensing partners to create products for tweens, teens and young adults.

License Global

May 24, 2023

2 Min Read
“Bee and PuppyCat” merchandise.
“Bee and PuppyCat” merchandise. Genius Brands International

Genius Brands International has announced the launch of a global consumer products program based on its Frederator Networks and Netflix series, “Bee and PuppyCat,” with a roster of new licensing and retail partners signed to launch products. 

Kicking off the retail launch, Hot Topic recently debuted “Bee and Puppycat” apparel online at Hot Topic and BoxLunch, which will also be available in select stores later this year. 

“‘Bee and PuppyCat’ is clearly resonating with fans with its whimsical, cool vibe that translates extremely well into licensed merchandise,” says Winnie Jaing, vice president, licensing strategy and partnerships, Hot Topic. “We look forward to seeing the line grow beyond apparel.” 

Genius Brands has also finalized deals with Sony Music (available on Milan Records, an imprint of Sony Masterworks – global), BOOM! Studios (comics – global), Trends International (posters, stickers – U.S., Canada, Mexico), Toynk (plush – U.S., Canada), Youtooz (collectibles, figures, plush – U.S., Canada, Mexico, U.K.) and Toy Factory (plush – U.S., Canada).

Crowdmade has launched a dedicated “Bee and PuppyCat” online store, featuring apparel and accessories, mugs, posters, plush, gifts, collectibles and home products. 

“The ‘Bee and PuppyCat’ dedicated store has been an amazing success with high demand and multiple sellouts, and we look forward to working with Genius Brands to create additional products,” says Jeremy Levin, senior merch advisor, Crowdmade. 

Related:Genius Brands Launches Genius Music

In 2022, Genius Brands, through its WOW! Unlimited Media subsidiary, Frederator Networks, partnered with TOHO International, which acquired a 50% stake in “Bee and PuppyCat,” to co-produce new content and expand the global reach of the property. Genius Brands’ consumer products team manages the worldwide consumer products program for “Bee and PuppyCat,” excluding Asia, which is handled by TOHO International. 

“It is incredible how ‘Bee and PuppyCat’ has skyrocketed to become a critically acclaimed, breakout hit series, and with all of the awareness around it through Netflix and YouTube, there has been a huge increased demand for products from the fanbase,” says Karen McTier, licensing consultant, Genius Brands International. “We are excited to launch the merchandise campaign for the brand with these new licensing and retail partners. This is only the beginning for ‘Bee and PuppyCat’ as more audiences are introduced to the series, and we expand the consumer products’ program into additional categories.” 

  

 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like