Genius Brands Launches Consumer Products for ‘Bee and PuppyCat’Genius Brands Launches Consumer Products for ‘Bee and PuppyCat’

Genius Brands International has announced the launch of a global consumer products program based on its Frederator Networks and Netflix series, “Bee and PuppyCat,” with a roster of new licensing and retail partners signed to launch products. 

Kicking off the retail launch, Hot Topic recently debuted “Bee and Puppycat” apparel online at Hot Topic and BoxLunch, which will also be available in select stores later this year. 

“‘Bee and PuppyCat’ is clearly resonating with fans with its whimsical, cool vibe that translates extremely well into licensed merchandise,” says Winnie Jaing, vice president, licensing strategy and partnerships, Hot Topic. “We look forward to seeing the line grow beyond apparel.” 

Genius Brands has also finalized deals with Sony Music (available on Milan Records, an imprint of Sony Masterworks – global), BOOM! Studios (comics – global), Trends International (posters, stickers – U.S., Canada, Mexico), Toynk (plush – U.S., Canada), Youtooz (collectibles, figures, plush – U.S., Canada, Mexico, U.K.) and Toy Factory (plush – U.S., Canada).

Crowdmade has launched a dedicated “Bee and PuppyCat” online store, featuring apparel and accessories, mugs, posters, plush, gifts, collectibles and home products. 

“The ‘Bee and PuppyCat’ dedicated store has been an amazing success with high demand and multiple sellouts, and we look forward to working with Genius Brands to create additional products,” says Jeremy Levin, senior merch advisor, Crowdmade. 

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In 2022, Genius Brands, through its WOW! Unlimited Media subsidiary, Frederator Networks, partnered with TOHO International, which acquired a 50% stake in “Bee and PuppyCat,” to co-produce new content and expand the global reach of the property. Genius Brands’ consumer products team manages the worldwide consumer products program for “Bee and PuppyCat,” excluding Asia, which is handled by TOHO International. 

“It is incredible how ‘Bee and PuppyCat’ has skyrocketed to become a critically acclaimed, breakout hit series, and with all of the awareness around it through Netflix and YouTube, there has been a huge increased demand for products from the fanbase,” says Karen McTier, licensing consultant, Genius Brands International. “We are excited to launch the merchandise campaign for the brand with these new licensing and retail partners. This is only the beginning for ‘Bee and PuppyCat’ as more audiences are introduced to the series, and we expand the consumer products’ program into additional categories.”