Specially designed cereal, cereal bars and Go-Gurt products will be available ahead of the movie’s May 5 theatrical release.

License Global

April 19, 2023

2 Min Read
Cereal, yogurt and cereal bars all featuring “Guardians of the Galaxy Vol. 3” details.
Cereal, yogurt and cereal bars all featuring “Guardians of the Galaxy Vol. 3” details.General Mills

In anticipation of Marvel Studios’ “Guardians of the Galaxy Vol. 3,” in theaters May 5, several General Mills’ products are undergoing an out-of-this-world transformation inspired by the band of misfits from the film. Iconic mascots like Lucky the Leprechaun and Trix Rabbit will don new outfits – inspired by the Guardians team suits – on six collectible cereal boxes, while fans can also get their hands on special versions of cereal bars and Groot-Gurt – a Guardians-inspired takeover of Go-Gurt. 

“Marvel Studios’ ‘Guardians of the Galaxy Vol. 3’ and General Mills have a lot in common, from our passionate fans to our iconic characters – some could say this collaboration was written in the stars,” says Adriana Hernández-Fernández, associate manager, morning foods cultural portfolio events, General Mills. “We are thrilled to announce a collection made specifically for our superfans to celebrate the new film.” 

Available products include: 

  • Cereal: For a limited time, General Mills mascots will take a cue from the film with matching “Guardians of the Galaxy Vol. 3” attire for the occasion. Cereal boxes with exclusive designs include Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms, REESE’S PUFFS, Trix and Cookie Crisp. 

    • Also available will be Marvel Studios’ “Guardians of the Galaxy Vol. 3” General Mills limited-edition cereal kits, featuring all six of the cereal boxes and a “Guardians of the Galaxy Vol. 3” six-pin set. The Walmart-exclusive kits can be purchased starting May 3, only on Walmart.com. 

Related:HelloFresh Launches New Items with Marvel Studios

  • Groot-Gurt:  Everyone’s favorite tree-like alien, Groot, is getting his own specially themed snack. Find Groot-Gurt in Berry, Cotton Candy, Mixed Berry, Strawberry and Strawberry Banana flavors. 

  • Cereal bars: Snack time has never been more epic with the release of “Guardians of the Galaxy Vol. 3” themed cereal bars. Flavors with specially designed packaging include Cinnamon Toast Crunch and Lucky Charms. 

This marks General Mills’ latest collaboration with Marvel and Marvel Studios since the launch of the limited-edition Cinnamon Toast Crunch Spider-Man boxes in the fall of 2022 and Loki Charms in 2021.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like