In anticipation of Marvel Studios’ “Guardians of the Galaxy Vol. 3,” in theaters May 5, several General Mills’ products are undergoing an out-of-this-world transformation inspired by the band of misfits from the film. Iconic mascots like Lucky the Leprechaun and Trix Rabbit will don new outfits – inspired by the Guardians team suits – on six collectible cereal boxes, while fans can also get their hands on special versions of cereal bars and Groot-Gurt – a Guardians-inspired takeover of Go-Gurt. 

“Marvel Studios’ ‘Guardians of the Galaxy Vol. 3’ and General Mills have a lot in common, from our passionate fans to our iconic characters – some could say this collaboration was written in the stars,” says Adriana Hernández-Fernández, associate manager, morning foods cultural portfolio events, General Mills. “We are thrilled to announce a collection made specifically for our superfans to celebrate the new film.” 

Available products include: 

Related:HelloFresh Launches New Items with Marvel Studios

This marks General Mills’ latest collaboration with Marvel and Marvel Studios since the launch of the limited-edition Cinnamon Toast Crunch Spider-Man boxes in the fall of 2022 and Loki Charms in 2021.