April 19, 2023
“Guardians of the Galaxy Vol. 3,” in theaters May 5, several General Mills’ products are undergoing an out-of-this-world transformation inspired by the band of misfits from the film. Iconic mascots like Lucky the Leprechaun and Trix Rabbit will don new outfits – inspired by the Guardians team suits – on six collectible cereal boxes, while fans can also get their hands on special versions of cereal bars and Groot-Gurt – a Guardians-inspired takeover of Go-Gurt.
“Marvel Studios’
‘Guardians of the Galaxy Vol. 3
’ and General Mills have a lot in common, from our passionate fans to our iconic characters – some could say this collaboration was written in the stars,” says Adriana Hernández-Fernández, associate manager, morning foods cultural portfolio events, General Mills. “We are thrilled to announce a collection made specifically for our superfans to celebrate the new film.”
Available products include:
Cereal: For a limited time, General Mills mascots will take a cue from the film with matching “Guardians of the Galaxy Vol. 3” attire for the occasion. Cereal boxes with exclusive designs include Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms, REESE’S PUFFS, Trix and Cookie Crisp.
- Also available will be Marvel Studios’ “Guardians of the Galaxy Vol. 3” General Mills limited-edition cereal kits, featuring all six of the cereal boxes and a “Guardians of the Galaxy Vol. 3” six-pin set. The Walmart-exclusive kits can be purchased starting May 3, only on Walmart.com.
Groot-Gurt: Everyone’s favorite tree-like alien, Groot, is getting his own specially themed snack. Find Groot-Gurt in Berry, Cotton Candy, Mixed Berry, Strawberry and Strawberry Banana flavors.
Cereal bars: Snack time has never been more epic with the release of “Guardians of the Galaxy Vol. 3” themed cereal bars. Flavors with specially designed packaging include Cinnamon Toast Crunch and Lucky Charms.
This marks
latest collaboration with Marvel
.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
