Firstline Brands, a textured hair accessory company in the U.S., has announced the launch of its Karma’s World Satin Sleep Collection under its Camryn’s BFF brand for girls and tweens. 

The collection is the brand’s first release under a licensing agreement with 9 Story Media Group and “Karma’s World,” an animated Netflix series executive-produced by Chris “Ludacris” Bridges and inspired by his oldest daughter. “Karma’s World” follows 10-year-old Karma Grant, an aspiring musician with enormous talent and an even bigger heart. 

The Karma’s World Satin Sleep Collection by Camryn’s BFF is an assortment of satin bonnets and pillowcases made with satin in three coordinated prints that lean into the series’ focus on issues such as self-expression, creativity and identity. 

“We immediately recognized how closely aligned ‘Karma’s World’ is to Firstline’s values for Camryn’s BFF,” says Joni A. Odum, president and chief executive officer, Firstline Brands. “What I love about this partnership is the opportunity to combine our expertise in developing elevated haircare accessories and tools with Karma’s lovable and confident personality. Positive, colorful, bold and beautiful like Karma, the assortment educates girls and tweens about healthy haircare practices that are incredibly important as they come of age.”  

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“We’re excited to partner with Firstline Brands to expand the ‘Karma’s World’ universe,” says Kyra Halperin, co-vice president, 9 Story Brands. “9 Story Media Group’s main goal is to align with brands that speak to the representation and inclusive storytelling embedded within the groundbreaking series. Firstline’s new product offering of the Karma’s World Satin Sleep collection of bonnets and pillowcases is truly innovative, and we can’t wait for kids to see it.” 

The Karma’s World Satin Sleep Collection by Camryn's BFF is available on Amazon.com/karmasworld and in beauty supply stores across the country.