Fanattik Signs Multi-Territory Deal with Asmodee

The Fanattik ranges will be supplied to retailers throughout the U.K., Europe and more.

License Global, Content Editor

August 2, 2022

1 Min Read
Asmodee’s titles including “Legend of the Five Rings,” “Twilight Imperium,” “Arkham Horror” and “Ticket to Ride."
Asmodee’s titles including “Legend of the Five Rings,” “Twilight Imperium,” “Arkham Horror” and “Ticket to Ride."Asmodee/Fanattik

Fanattik, a gift and collectibles licensee, has signed a multi-territory three-year licensing deal with Asmodee Entertainment. 

The licensing agreement covers some of Asmodee’s biggest titles including “Legend of the Five Rings,” “Twilight Imperium,” “Arkham Horror” and “Ticket to Ride.”  

“Tabletop gaming was already a growth area pre-pandemic, when lockdown hit demand went through the roof and continues to remain high for related product,” says Anthony Marks, managing director, Fanattik. “We believe we are best in class when it comes to fan-focused gifts and collectibles, so Asmodee as a market leader, is a natural partner for us and the retailers we supply.” 

“Anthony and I were of the same mind when we first started talking at BLE 2021,” says Alexander Thieme, licensing manager, Asmodee Entertainment. “Fanattik’s products are both creative and of a high quality that comes at reasonable price points. When we honed in on the brands we ended up with a wider selection to offer Retailers a brand spectrum. I’m delighted that we can finally announce our cooperation now and I can’t wait to see the products coming from it.” 

Asmodee is exhibiting at Brand Licensing Europe 2022. Find out more info here.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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