Fanattik Signs Multi-Territory Deal with Asmodee
The Fanattik ranges will be supplied to retailers throughout the U.K., Europe and more.
Fanattik, a gift and collectibles licensee, has signed a multi-territory three-year licensing deal with Asmodee Entertainment.
The licensing agreement covers some of Asmodee’s biggest titles including “Legend of the Five Rings,” “Twilight Imperium,” “Arkham Horror” and “Ticket to Ride.”
“Tabletop gaming was already a growth area pre-pandemic, when lockdown hit demand went through the roof and continues to remain high for related product,” says Anthony Marks, managing director, Fanattik. “We believe we are best in class when it comes to fan-focused gifts and collectibles, so Asmodee as a market leader, is a natural partner for us and the retailers we supply.”
“Anthony and I were of the same mind when we first started talking at BLE 2021,” says Alexander Thieme, licensing manager, Asmodee Entertainment. “Fanattik’s products are both creative and of a high quality that comes at reasonable price points. When we honed in on the brands we ended up with a wider selection to offer Retailers a brand spectrum. I’m delighted that we can finally announce our cooperation now and I can’t wait to see the products coming from it.”
Asmodee is exhibiting at Brand Licensing Europe 2022. Find out more info here.
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