Dungeons & Dragons Craft Beer Launched in Partnership with Mondo
Hither Thither beer will be released ahead of the upcoming movie, “Dungeons & Dragons: Honor Among Thieves.”
March 29, 2023
To mark the release of “Dungeons & Dragons: Honor Among Thieves” in theaters across the U.K. and Ireland on March 31, eOne has collaborated with British craft brewer, Mondo, to create a limited-edition craft beer, Hither Thither.
The limited-edition 4.8% New England Pale Ale has been inspired by the movie and takes its Hither Thither name from the magical staff which can portal the user to another location. It is a sessional pale ale bursting with fruit and haze and comes in a specially created can with artwork from illustrator, Luke Drozd, which depicts the mythical creatures and locations from the film – including an Owl Bear, Dragons, weaponry and other iconic elements from the world of Dungeons & Dragons.
Hither Thither is available through specialist craft beer retailers.
Watch behind-the-scenes footage of the beer being produced …
“Dungeons & Dragons is one of the most iconic properties amongst craft beer drinkers and we were inspired by the film to create Hither Thither to transport drinkers into the world of ‘Dungeons & Dragons: Honor Among Thieves,’” says Todd Matteson, co-founder, Mondo Beer.
“We are delighted to have partnered with Mondo, an authentic British craft brewer, to create a ‘Dungeons & Dragons: Honor Among Thieves’-inspired beer and a beautifully designed limited-edition can that we hope fans will love,” says Chris Besseling, head, marketing, eOne.
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