The Duck tape brand has partnered with Pacer's National Bullying Prevention Center to launch the new Stick Together awareness campaign, which will share a positive message with students about taking a stand against bullying.

To kick off the program, Duck brand will launch a special tape print. For every roll purchased 10 cents (up to $20,000) will be donated to PACER's NBPC.

Then Duck brand will hit the road in its 31-foot Duck Bus for its annual Rolls Across America tour, visiting 25 schools from August through November.

During the tour, Duckbrand will encourage students to pledge to Stick Together against bullying by signing a strip of Duck tape. The strips will then be attached to a banner that will be displayed in each school.