Ducati Refuels with IMG



The Italian motor company will continue to work with IMG for its licensing endeavors.

EUROPE—Ducati Motor Holding has renewed its exclusive global licensing representation agreement with IMG.

Following the renewal, a slate of new licensees are set to launch new Ducati-branded products this year including limited edition Locman watches, Mondottica eyewear, wooden balance bikes in Europe and North America and an apparel, footwear and accessories collection in India with online retailer Flipkart.

“Since we started working with IMG, it has been fantastic to see Ducati’s licensing presence grow into new territories across Europe, Asia and the Americas and our entry into an eclectic range of relevant categories and products,” says Alessandro Cicognani, director, licensing and corporate partnership, Ducati. “We are thrilled with the quality, diversity and popularity of the new product ranges we have launched over the past two years and remain confident that IMG is the best partner to help us continue this expansion.”