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Personal care company Kimberly-Clark has entered a new strategic alliance with Walt Disney Parks and Resorts to bring its brands to Walt Disney World Resort, Disneyland Resort and the Disney Cruise Line.
April 6, 2018
2 Min Read
Among the new activations will be Baby Care Centers hosted by Huggies.
Personal care company Kimberly-Clark has entered a new strategic alliance with Walt Disney Parks and Resorts to bring its brands to Walt Disney World Resort, Disneyland Resort and the Disney Cruise Line.
This agreement expands on the existing relationship between Kimberly-Clark and Disney Consumer Products, Media Networks and Walt Disney Studios.
Highlights of the alliance will include:
Baby Care Centers hosted by Huggies–a dedicated environment to care for children and manage tasks like changing diapers during visits to Walt Disney World Resort and Disneyland Resort. Kimberly-Clark's baby care and family care products such as Huggies diapers and wipes, Kleenex tissues and Pull-Ups training pants will also be available for purchase in the Baby Care Centers and at select retail areas throughout the two parks.
Brands including Huggies, Pull-Ups, Kleenex and Cottonelle products will also be available for purchase in select merchandise locations throughout Walt Disney World Resort, Disneyland Resort and on Disney Cruise Line ships.
Stroller rental locations sponsored by Huggies will be featured throughout Walt Disney World Resort and Disneyland Resort.
"Disney Junior–Live on Stage!" will be sponsored by the Pull-Ups brand at Walt Disney World Resort and Disneyland Resort.
A collaboration between Kimberly-Clark and Disney Baby will be created to develop unique social media elements and digital content.
"Today marks an important day in our 20-year relationship with Disney. Our well-known Kimberly-Clark brands are trusted around the world, and have been built based on a strong, emotional connection with families. Through this expanded relationship with Disney, we will take the next step in making lives better," says Mike Hsu, group president, Kimberly-Clark North America. "This relationship will provide millions of parents each year with convenient access to their favorite family products featuring Disney licensed characters as well as comfortable diaper changing areas as they experience the joy of visiting Disney parks with their children."
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