May 11, 2023
, manager of
licensing rights in Poland, brokered the deal.
LEK-AM is a Polish pharmaceutical company that has been on the market for over 23 years. The company’s portfolio comprises about 80 products: prescription drugs, over-the-counter drugs, food supplements and other medical products.
The agreement with DeAPlaneta Entertainment has allowed LEK-AM to expand its portfolio of children’s products with food supplements. LEK-AM has produced and distributed a range of branded food and pharmaceutical products featuring The Smurfs.
The Smurfs collection has been available in Jeronimo Martins locations and other retailers since July 2022.
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