, manager of
licensing rights in Poland, brokered the deal.
LEK-AM is a Polish pharmaceutical company that has been on the market for over 23 years. The company’s portfolio comprises about 80 products: prescription drugs, over-the-counter drugs, food supplements and other medical products.
The agreement with DeAPlaneta Entertainment has allowed LEK-AM to expand its portfolio of children’s products with food supplements. LEK-AM has produced and distributed a range of branded food and pharmaceutical products featuring The Smurfs.
The Smurfs collection has been available in Jeronimo Martins locations and other retailers since July 2022.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.