DeAPlaneta Entertainment Signs Deal with LEK-AM

Agreement allows LEK-AM to feature The Smurfs on pharmaceutical products.
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License Global

May 11, 2023

The LEK-AM Smurfs-branded products.
The LEK-AM Smurfs-branded products.DeAPlaneta

LEK-AM, a pharmaceutical company in Poland, has launched a collection of products featuring The Smurfs this month.

DeAPlaneta Entertainment

, manager of

The Smurfs

licensing rights in Poland, brokered the deal. 

LEK-AM is a Polish pharmaceutical company that has been on the market for over 23 years. The company’s portfolio comprises about 80 products: prescription drugs, over-the-counter drugs, food supplements and other medical products. 

The agreement with DeAPlaneta Entertainment has allowed LEK-AM to expand its portfolio of children’s products with food supplements. LEK-AM has produced and distributed a range of branded food and pharmaceutical products featuring The Smurfs. 

The Smurfs collection has been available in Jeronimo Martins locations and other retailers since July 2022.  

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