Dana Cosmetics Creates Mentos Herbissimo in Brazil

Mentos Herbissimo collection consists of soaps, talcum, shampoo and conditioner.

License Global, Content Editor

April 4, 2023

1 Min Read
Herbissimo Mentos bar soap.
Herbissimo Mentos bar soap.Dana Cosmetics

Dana Cosmetics, a Brazilian deodorant and personal care product brand, has launched a collaboration between

Mentos, the mint brand of Perfetti Van Melle, and Dana’s bath and body brand, Herbissimo. 

The collection consists of a Herbissimo Mentos bar soap, liquid soap, liquid talcum and a shampoo and matching conditioner. The products combine the natural ingredients of Herbissimo with the subtle colors and scents inspired by the chewy candy brand. 

The range will be available in supermarkets, drugstores and specialized stores across Brazil.  

Licensing agency, Destra, brokered the agreement between Dana Cosmetics and Perfetti Van Melle

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like