Cube Partnership Appointed Official Merchandise Supplier for The Isle of Man TT RacesCube Partnership Appointed Official Merchandise Supplier for The Isle of Man TT Races
Cube Partnership will be designing, sourcing, delivering, and retailing official licensed products at official event shops, local retail outlets and online.
January 26, 2023
The Isle of Man Government Department for Enterprise has entered into a contract with Cube Partnership for the licensed supply and production of the Isle of Man TT Races Official Merchandise.
Cube Partnership will be working alongside the Department for Enterprise, the official promoter of the Isle of Man TT Races to support the production and delivery of a range of merchandised products ahead of the 2023 Isle of Man TT Races, which take place from May 29 through Jun. 10.
“Last year, fans were able to watch every race and qualifying session for the TT live and on-demand thanks to the introduction of our OTT channel, TT+,” says Paul Phillips, business development, Isle of Man TT Races. “This was just one of a raft of changes introduced over the last two years in-line with our strategic vision for the TT to be ‘the world’s most accessible and visceral motorsport event’ that engages a loyal and passionate international fan base. The appointment of Cube, a partner with an incredible amount of international experience in the sports retail and merchandise arena is a real triumph for the TT brand and for our fans, and it takes us one step closer to achieving our vision thanks to the delivery of an online retail store. The online store will launch ahead of TT 2023 and gift a new level of accessibility as it will service fans globally.”
As the license holder for the official merchandise, Cube Partnership will be designing, sourcing, delivering, and retailing official licensed products at the Isle of Man TT Races official event shops, local retail outlets and via a dedicated online store that will launch in spring.
“We are thrilled to have been appointed Official Merchandise Supplier for the Isle of Man TT Races,” says Andy Bough, commercial director, Cube Partnership. “Being a major partner of such an iconic event, the ultimate 'must see' event for motorsport fans worldwide, we’re looking forward to leveraging our global licensing, merchandise and retail experience and bringing to life the unique IOM TT atmosphere through a world-class retail and merchandise program for spectators and fans across the globe.”
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