The Joester Loria Group is extending the beer brand to beach, sports gear.
Licensing agency The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, including the Corona brand, has added two new licensees to the roster: Polygroup Services and Hedstrom.
Polygroup will develop a collection of inflatable pool accessories set for retail next summer. The Corona-branded range of pool and beach products will include floating beverage coolers and branded floats for distribution across mass, resort, specialty and online retail channels.
Hedstrom is currently developing a collection of balls, backyard games, dart boards and other outdoor sporting goods and games for mass, club, resort/beach and online retailers across the U.S. for distribution next spring.