Cadbury Brings Help for Heroes Tin to Tesco

Tesco will also feature front-of-store displays for the branded tin this weekend to coincide with the British charity’s National Collection Weekend.

EUROPE–The British charity Help for Heroes has partnered with Cadbury to launch a limited edition tin exclusively at Tesco.

The tin, which features a special drum design, will feature the Help for Heroes logo. The tin also marks the first time Cadbury has re-introduced a traditional tin since moving its assortments to tubs. The Cadbury Heroes Limited Edition tin is now available exclusively at Tesco. A portion of each sale will also be donated to Help for Heroes.

Additionally, 200 Tesco stores will feature a prominent front-of-store display of the Heroes tin this weekend, Oct. 14-15, when the British charity will be holding a National Collection Weekend across the country to fete its 10th anniversary.