Brand management company is on board to extend the national brand into new categories.

The National Day Calendar has tapped C3 Entertainment to represent the “authoritative source for national days” for licensing, merchandising and sponsorships.

National Day Calendar is known for taking “unofficial days” throughout the year–such as chocolate, coffee, pizza and beer days–and gives them the spotlight through sponsorships and merchandising. Recent brand partners that sponsored national days include Jeep, Starbucks, Essie, Promgirl and Culvers.

Furthermore, more than 20,000 media outlets follow and use the calendar for production prep, including “Ellen,” “Good Morning America,” “Jimmy Kimmel,” “The Today Show” and “Conan,” among others.

“The licensing and sponsorship opportunities for this brand are unlimited. We are excited to take #CelebrateEveryDay to a whole new level by collaborating with different brands in endless categories from apparel to toys and more,” says Ani Khachoian, executive vice president, licensing, merchandising and distribution, C3 Entertainment. “National Day Calendar is the perfect addition to our C3 brand roster.”