BWI Adds to RNLI Roster

Brands with Influence has signed two new licensing deals for the U.K. charity, the Royal National Lifeboat Institution.

April 6, 2018

BWI Adds to RNLI Roster

MBI has signed on to produce a range of gifts and collectibles based on the brand and Carousel Calendars will publish a 2015 calendar. Both lines will arrive at market within the next six months.

“Having worked closely with the RNLI for a number of years, we are delighted to be taking the prestigious RNLI brand out to a wider market," says Martin Rees Davies, head of group licensing, Carousel Calendars. "The consumer support is huge, and I have no doubt that the 2015 calendar with imagery by Peter Adderley will be a huge success."

The new deals are part of BWI's push to create innovative new products based on the charity’s extensive brand equity.

The agency has been working closely with the RNLI on a new series of designs and images that will be available to licensees.

“We have been working closely with the RNLI to bring a new approach to the licensing, one which will enable

us to bring in younger audiences and lifestyle brands,” says Martin Lowde, managing director, BWI.

BWI will present the new RNLI assets at the Brand Licensing Europe trade show in October.

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