Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.

The London Taxi Company is the only manufacturer and retailer of the iconic black cab, globally recognized as the hackney carriage vehicle of choice for use in London and around the world.

Bulldog is looking for initial opportunities in the toys, games, video games and accessories sectors before engaging with partners in apparel and homewares at a later date.

The London Taxi Company already has a strong licensing history, having previously granted licenses to companies such as Disney Pixar for inclusion of their IP in the Cars franchise and Paul Smith for fashion lines.

Bulldog is also seeking expressions of interest from anyone looking to use images of black cabs for commercial purposes, for example in films or video games.

“The Black Cab is one of the most iconic symbols of one of the most iconic cities in the world, so we are delighted to have signed this deal,” says Rob Corney, managing director, Bulldog. “The car is absolutely unmistakable and is held in huge affection, both in the U.K. and across the world, so from a licensing point of view it has absolutely massive potential.”