The British Museum, the oldest public museum in the world, is launching a global licensing campaign for its vast collection of art and artifacts.

The iconic institution, which attracts more than 6 million people each year, is currently seeking a licensing agent to lead its new campaign. Design agency Skew will develop a style guide for the campaign.

“This is an incredibly exciting time as we look, through licensing, to share the values and spirit of the British Museum with a global audience," says Tom Costello, head of retail, the British Museum. "The chosen agent or agents will be central to this process and will become a vital partner in the museum’s long-term licensing strategy. We very much look forward to welcoming them as part of the team.”