British Museum to Begin Licensing

The British Museum, the oldest public museum in the world, is launching a global licensing campaign for its vast collection of art and artifacts.

April 6, 2018

British Museum to Begin Licensing

The British Museum, the oldest public museum in the world, is launching a global licensing campaign for its vast collection of art and artifacts.

The iconic institution, which attracts more than 6 million people each year, is currently seeking a licensing agent to lead its new campaign. Design agency Skew will develop a style guide for the campaign.

“This is an incredibly exciting time as we look, through licensing, to share the values and spirit of the British Museum with a global audience," says Tom Costello, head of retail, the British Museum. "The chosen agent or agents will be central to this process and will become a vital partner in the museum’s long-term licensing strategy. We very much look forward to welcoming them as part of the team.”

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