TSBA Group to build licensing program for the museum where 'the world meets the world.'

The British Museum has appointed specialist brand agency TSBA Group to build a global licensing campaign based on its unique collection of more than 8 million objects.

The museum's catalog of human art and artifacts spanning thousands of years will provide opportunities for licensees in a range of categories such as toys, homewares, apparel, jewelry, giftware and accessories.

The goal of the licensing program will be to communicate the museum's values to a wider audience, to tell the story of cultural achievement throughout the world and to raise awareness for the British Museum.

“We are honored to have been chosen to work with an iconic destination that has been described as 'where the world meets the world,'" says Ian Mallalue, chief executive officer, TSBA Group. "We are now looking forward enormously to developing what we are sure will be an exciting, innovative, yet authentic global program that realizes the British Museum’s extraordinary and unique potential. Where else can the history of humanity be harnessed to inspire, educate and delight on a global platform?”