British Motor Heritage Reveals New Deals

The British Motor Heritage has signed a raft of new licensees, extended partnerships with existing licensees and tapped sub-agents in deals brokered by Licensing Management International.

April 6, 2018

British Motor Heritage Reveals New Deals

Licensing Management International secures partners, agents for British car manufacturer.


New licensees include Italy-based Sicem International and Korea-based Top Ten for t-shirts and other apparel and Japan-based Kaientai Company for Rover t-shirts and smartphone cases. LMI, on behalf of BMH, has also signed U.S.-based Alchemy 3 for lottery scratch cards, Eurographics for jigsaw puzzles and art prints and Outline Displays for neon signs.

Meanwhile, LMI has tapped existing licensees Push Merchandising for apparel, Hongwell Toys for collectible models and Microsoft for computer car games.

LMI has also appointed three new sub-agents for BMH. Infiniss Company will work to extend the BMH brand in Korea. In Japan, Tact Communications will extend brands Austin, Austin-Healey, Morris, MG, Wolseley and BSA Motorcycles; while SCT

will represent the BMH Rover trademark in the country.

For BMH’s BSA Motorcycles brand, LMI has secured Sicem International for apparel; Desperate Enterprises for tin signs, tin thermometers and moments; Omologato for watches; and 7 Vision for leather goods.

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