Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
The British Motor Heritage, a manufacturer of parts for classic British cars, has signed a raft of new licensees, extended partnerships with existing licensees and tapped sub-agents in deals brokered by its licensing agent, Licensing Management International.
New licensees include Italy-based Sicem International and Korea-based Top Ten for t-shirts and other apparel and Japan-based Kaientai Company for Rover t-shirts and smartphone cases. LMI, on behalf of BMH, has also signed U.S.-based Alchemy 3 for lottery scratch cards, Eurographics for jigsaw puzzles and art prints and Outline Displays for neon signs.
Meanwhile, LMI has tapped existing licensees Push Merchandising for apparel, Hongwell Toys for collectible models and Microsoft for computer car games.
LMI has also appointed three new sub-agents for BMH. Infiniss Company will work to extend the BMH brand in Korea. In Japan, Tact Communications will extend brands Austin, Austin-Healey, Morris, MG, Wolseley and BSA Motorcycles; while SCT will represent the BMH Rover trademark in the country.
For BMH’s BSA Motorcycles brand, LMI has secured Sicem International for apparel; Desperate Enterprises for tin signs, tin thermometers and moments; Omologato for watches; and 7 Vision for leather goods.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024