Brick Lane Bikes Rides with New Agent

Brick Lane Bikes has appointed London-based consultancy firm Foundry Brand Consultants to gear up its licensing program.

April 6, 2018

Brick Lane Bikes Rides with New Agent
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Located in London's East End, BLB was one of Europe's first fixed wheel and track bike shops and still serves the community today.

In March 2013, BLB collaborated with H&M to create a capsule collection of biking garments. FBC will now work with BLB to further develop the brand by partnering with licensees in Southeast Asia, Japan, the U.S. and Europe.

"Being a keen cyclist myself, I've watched over the years the growth of the urban cycling scene alongside the importance and relevance of the global cycling movement as a whole,” says Mike Smith, founder, FBC. “In the U.K. alone, with the government's commitment to schemes like Boris Bikes and ride-2-work, our recent successes in the Olympics and Tour de France and anecdotally just how many people you see on bikes these days, I believe cycling is only going to grow and Brick Lane Bikes

are a very relevant brand to be developing with in this way."

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