Agency signs three new licensees for automotive brand.
Brandgenuity has secured three European licensees to help expand the Gas Monkey Garage brand outside of the U.S.
The brand is inspired by the Dallas, Texas, automotive restoration shop that is featured in the reality TV series "Fast N' Loud."
Gas Monkey Garage’s new licensees include Changes Europe for men’s and women’s apparel; Hybris for men’s and women’s t-shirts, sweatshirts, baseball caps, knit beanies, mugs, tablet and mobile phone cases and messenger bags in the U.K. and Ireland; and Phase International for automotive accessories including fluids, car cleaning products, polishes, waxes, windshield wipers and more.
“Gas Monkey Garage is a brand for true care enthusiasts,” says Teri Niadna, managing director, Brandgenuity Europe. “Fans wear their passion for cars on their sleeves, and love to get their hands dirty. Our licensees are designing clothing and gear that lets them do just that.”
Brandgenuity is Gas Monkey Garage’s exclusive licensing agency in the U.S. and Europe. The agency plans to continue to expand the brand with partners in after-market auto accessories, apparel, gifts, gaming and more.