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Brandgenuity Grows Gas Monkey Brand

Brandgenuity Grows Gas Monkey Brand
Brandgenuity has secured seven new licensing partners for Gas Monkey Garage, the auto restoration shop featured in the Discovery series “Fast ‘N Loud.”

Brandgenuity has secured seven new licensing partners for Gas Monkey Garage, the auto restoration shop featured in the Discovery series “Fast ‘N Loud.”

“Gas Monkey Garage is a brand for true hot rod and muscle car enthusiasts,” says Jay Asher, partner, Brandgenuity, North American licensing agent for Gas Monkey Garage. “Fans wear their passion for cars on their sleeves, and our licensees are designing clothing and gear that lets them do just that.”

New partners for the brand include:

  • Gtech (lottery),
  • Greenlight (die-cast vehicles),
  • Northwest (home accessories),
  • Piston Clothing (outerwear and work apparel),
  • Rabbit Tanaka (novelty items and barware),
  • Trends (posters/calendars),
  • YUMS (New Era hats), and
  • Zynga (online gaming).

Beyond the screen, the Gas Monkey Garage brand has successfully extended into two Gas Monkey Bar N’ Grill locations and a live concert venue in Dallas, Texas. The brand's lineup of existing licensees includes Fifth Sun (apparel), Concept One (apparel/accessories), H3 (headwear), JCorp (apparel), Westchester (work gloves/gear), Waterloo (project centers and storage units), Gatco (knives and tools) and MjC (sleepwear and drinkware).

“I am floored at how quickly the Gas Monkey Garage brand has grown right before my eyes,” says Richard Rawlings, brand owner, Gas Monkey Garage. “It’s been a dream come true to see fans across the country revel in their Gas Monkey Garage gear, and I am stoked to bring even more categories into the mix.”

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