The Brand Liaison has announced the launch of a fully integrated licensing program for original Colorado mountain lifestyle brand, “Be Hippy,” which has now grown to six retail locations in Colorado including Aspen and Denver. Be Hippy licensing will be on display at The Brand Liaison Booth F-154 at Licensing Expo May 24-26 at the Mandalay Bay Convention Center in Las Vegas.  

The Be Hippy licensing program features the Be Hippy brand plus more than 100 current and retro designs and “hip” taglines that evoke emotion and promote conversation to bring about change. Be Hippy products include apparel, accessories, jewelry, home décor and just about any product that hip consumers would want.  

“We looked at several business expansion strategies including licensing and The Brand Liaison stood out to us as the best agency to help us meet our goals,” say Bart O’Brien and Leigh Pearson, founders, Be Hippy. “They understand our brand and share our mission for positivity and sustainability.” 

As a first step in both brand-building and sustainability, The Brand Liaison has secured a licensing and production deal for Be Hippy with Fabritech, a print-on-demand apparel serviced including design and fulfillment. The Fabritech deal will include traditional apparel as well as several sustainable cut-and-sew blanks consistent with the Be Hippy mission, providing the company with the ability to exponentially increase its product offerings without any additional environmental impact. 

The Brand Liaison is setting up meetings with prospective licensing partners for Licensing Expo May 24-26 at the Mandalay Bay Convention Center in Las Vegas Booth F-154. For more information on Be Hippy licensing, email Joy Tashjian of The Brand Liaison [email protected]. 

The Brand Liaison is exhibiting at Licensing Expo 2022. Find out more information here.