Sponsored By

Boat Rocker Secures Growth for ‘Dino Ranch’ in LatAm

Expansion includes local agents, licensees and YouTube channel.

License Global

May 19, 2022

2 Min Read
"Dino Ranch" promotional image.
"Dino Ranch" promotional image.Boat Rocker

Boat Rocker, an independent, integrated global entertainment company, has announced a raft of activity in Latin America for its hit show, “Dino Ranch.”  

Three licensing agents and numerous licensees have come onboard across the territory, with more being sought. Doce will be handling licensing for Chile and Peru, while IMC has signed on for Argentina, Uruguay, Paraguay and Bolivia, and Tycoon Enterprises for Mexico, Brazil, the Caribbean and Central America. 

“Dino Ranch” fans across the region will soon be able to enjoy a selection of products from new licensees, Wabro, Comercial TBC, Glam, Meily and J&M SRL. Wabro will be producing back-to-school products for Argentina, Uruguay and Paraguay; Meily will be providing accessories and footwear in Argentina and Uruguay and J&M will be releasing a range of wheeled goods for Paraguay. In Chile, Comercial TBC will be offering a range of apparel and accessories, while Glam will handle party goods. And Doce has secured an apparel DTR with department store giant, Ripley, for Chile.   

Read More: Boat Rocker Lassos New ‘Dino Ranch’ Licensees

In addition, a dedicated Spanish-language “Dino Ranch” YouTube channel has just launched, building on the phenomenal success of the show’s original channel at Youtube.com/DinoRanch.  

“Dino Ranch” premiered on Disney Junior and CBC Canada in January 2021. Now sold to more than 170 countries and in more than 15 languages, the second season of “Dino Ranch” is currently in production and is set to premiere in the U.S. this summer, including a tentpole special.   

“We’re thrilled with the response to ‘Dino Ranch’ in LatAm and look forward to building its profile even further together with Doce, IMC and Tycoon,” says Denise Gomez, director, licensing (The Americas), Boat Rocker. “We’ve already secured five exciting new LATAM licensees in Wabro, Comercial TBC, Ripley, Glam, Meily and J&M nd with the agencies’ vast licensing experience and expertise in these key territories, allied with the show’s unique and thrilling appeal, we’re confident that they’ll quickly be corralling many more across a wide range of categories.” 

“Dino Ranch” can be seen on Disney Junior in LATAM with the second season due to launch on the channels later this year.  

Boat Rocker is Licensing Expo 2022. Find out more information here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like