boAt Partners with Warner Bros. Consumer Products and DC to Release New Super Hero-Themed Audio Devices for India

New designs on portable and wearable audio range inspired by Superman, Wonder Woman and Batman.

License Global, Content Editor

June 17, 2022

1 Min Read
The earbuds, headphones and portable speaker from boAt.
The earbuds, headphones and portable speaker from boAt.boAt/DC

boAt, India’s leading earwear audio brand, in collaboration with Warner Bros. Consumer Products and DC, have unveiled new DC-themed designs across boAt’s audio accessories. The collaboration between the brands includes boAt Rockerz 450 headphones in Krypton Blue (Superman), boAt Stone 190 portable speaker in Amazonian Red (Wonder Woman) and boAt Airdopes 131 earbuds in Knight Black (Batman).  

“I feel extremely excited to announce our partnership with Warner Bros. Consumer Products and reveal our DC-themed boAt audio wear,” says Aman Gupta, co-founder and chief marketing officer, boAt. “DC Super Heroes are some of the most loved and watched characters across several age groups. We feel our boAthead community would really appreciate this truly unique collection.”  

Read More: Manly Bands Partners With Warner Bros. Consumer Products for Wedding Rings

“We always endeavor to bring our iconic characters to fans through fun and engaging collaborations and we know the association with boAt will give DC fans in India an opportunity to bring the imagination of the DC Multiverse into their lives,” says Vikram Sharma, head of consumer products and advertising and partnerships, Warner Bros. Discovery India, Southeast Asia and Korea. “We are sure they will enjoy this exclusive range.”  

The new collection combines the characters, Batman, Superman and Wonder Woman with boAt’s technology. The new collaboration will give the Indian market a way to be closer to the DC multiverse for the first time.  

The DC-themed collection will be available on Boat-lifestyle.com starting June 18. 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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