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Black + Decker Takes on Extreme

Stanley Black + Decker has partnered with Extreme to bring the Stanley, Black + Decker and Dewalt brands into action sports through a global sponsorship.

April 6, 2018

1 Min Read

Stanley Black + Decker has partnered with Extreme to bring the Stanley, Black + Decker and Dewalt brands into action sports through a global sponsorship.

The three brands will now sponsor 18 athletes across action sports categories including BMX racing, skateboarding, mountain biking and more. They will also sponsor three world-class events, as well as conduct demos and retailer activations. Stanley, Black +Decker and Dewalt will also become FMB World Tour partners, which has 36 events in 11 countries.

Additionally, Extreme will distribute and promote 10 pieces of video content per week showcasing athletes, events and activations for the brands to use across their digital networks.

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