Betty Boop Gets Personal
King Features Syndicate, a division of Hearst, and Betty Boop proprietor Fleischer Studios, have announced that Toxicfox, a character personalization company in the U.K., has developed a unique line of product featuring Betty Boop.
The Betty Boop Personalized Character Collection allows users to transform their likeness into Betty Boop character art that can be printed onto items including mugs, suitcases, tote bags, apparel and more. Personalization options include hair and eye color, to facial expression, body type and outfit styles.
“We are constantly looking for new opportunities and categories that will grow and enrich consumers’ brand experiences,” says Carla Silva, vice president and general manager, global head, licensing, King Features. “And Toxicfox’s innovative approach to personalized character products and utilization of new technology presents fans with an entirely new way to engage with Betty Boop.”
“We’re thrilled to be working with such a beloved and influential character,” says Clinton Njie, director, Toxicfox. “Betty Boop is a true icon, and we’re delighted to have created a full slate of products which places her fans at the heart of the brand experience.”
The Betty Boop Personalized Character Collection is available in the U.K. and Ireland at Toxicfox.co.uk and will come to the U.S this fall.